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BUILD A GREAT DAY OUT WITH LEGOLAND® DISCOVERY CENTER

Published: 3/1/2011

A PASSPORT to a LEGO® world of color, creativity and fun, the US's second LEGOLAND® Discovery Center is set to open in Grapevine, North Texas in Spring 2011.

BUILD A GREAT DAY OUT WITH LEGOLAND® DISCOVERY CENTER THE ULTIMATE FAMILY ATTRACTION ARRIVES IN DALLAS FORT WORTH AT GRAPEVINE MILLS

A PASSPORT to a LEGO® world of color, creativity and fun, the US's second LEGOLAND® Discovery Center is set to open in Grapevine, North Texas in Spring 2011.

The unique, indoor attraction featuring over two million LEGO® bricks will open in Grapevine Mills and is the perfect attraction for kids aged three to 12 years and their family - LEGOLAND® Discovery Center is like walking into a giant box of LEGO® bricks. What will you discover?

LEGOLAND® Discovery Center will be made up of a series of interactive features to immerse kids in the joy of LEGO® play and build. From interactive games to a recreation of Dallas Fort Worth and beyond iconic buildings, it will provide education and fun for the ultimate LEGO® simulation - no matter how old you are!

On entering LEGOLAND® Discovery Center, you will be taken on a LEGO® Factory Tour, which will reveal the secrets of how the famous bricks are made. Some components of the machinery will also be missing and will require help of children to create your very own LEGO® brick to take home.

A fantastic MINILAND will include all of the iconic landmarks from Dallas Fort Worth and beyond, including Grapevine's Main Street, the downtown areas of Dallas and Fort Worth as well as other famous sights from the wider region.

On Kingdom Quest, an interactive LEGO® laser ride, you will battle with trolls and skeletons to free the beautiful princess or feel part of the story in the 4D cinema where the wind will rush around your feet and LEGO® bricks will fly around your heads.

The master model builder, who will be interviewed for the job by children from the Dallas Fort Worth Metroplex, will teach all visitors top tips at to how to build the best models. Celebrations can be made even more memorable in one of the special party rooms, which can be personally themed for the party.

Other features of the attraction include a LEGO® Racers Build and Test track, LEGO® Princess Palace especially for the girls, a DUPLO® area for younger guests and a soft play section.

LEGOLAND® Discovery Center will involve just one entry fee, with all attractions included in the cost and tickets will be on sale from late 2010.

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For more information please contact, Rob Smith, Marketing Director for the LEGOLAND Discovery Centers by email rob.smith@merlinentertainments.biz  

Note to Editors

About the Merlin Entertainments Group
Merlin Entertainments Group is the leading name in location based, family entertainment, and has seen the most successful and dynamic growth of any company in the sector over the last five years. The world's second largest visitor attraction operator, Merlin has 61 attractions, 6 hotels and two holiday villages in 13 countries, across 3 continents. The company aims to deliver memorable and rewarding experiences to its 38.5 million visitors worldwide, through its iconic global and local brands, and the commitment and passion of its managers and 15,000 employees.

Merlin Entertainments operates the following attractions - SEA LIFE - the world's biggest aquarium brand, Madame Tussauds, LEGOLAND, The Merlin Entertainments London Eye, Dungeons, Gardaland, LEGOLAND Discovery Centers, Alton Towers Resort, Warwick Castle, THORPE PARK, Chessington World of Adventures, Heide Park, and Earth Explorer. All brands which are distinctive, challenging and innovative - and which have great potential for growth in the future.

These include eight attractions in the USA - LEGOLAND California; SEA LIFE California; Madame Tussauds in New York, Washington DC, Las Vegas and Hollywood; LEGOLAND Discovery Center in Chicago; and the Underwater Adventures Aquarium in the Mall of America in Minneapolis. Four more are also already scheduled to open in New Jersey, Phoenix and Florida. The company is also assessing the potential of a number of other sites across the United States. Visit www.merlinentertainments.biz for more information.

About Grapevine Mills
Grapevine Mills, the largest outlet and value retail shopping destination in North Texas, provides
the ultimate shopping experience with more than 180 outlet and value retail stores including Saks Fifth Avenue OFF 5TH, Neiman Marcus Last Call, Forever 21, J.Crew Factory, Banana Republic Factory Store, Gap Generation, Ecko Unlimited, Tommy Hilfiger Company Store, Abercrombie & Fitch Outlet, Ann Taylor Loft, Nike Factory Store and Oakley Vault. Shoppers can dine at great restaurants including Rainforest Café and Chili's Too. Plus, shoppers will enjoy exciting entertainment options such as AMC 30 Theatres, GameWorks, Island Carousel, Lunar Mini Golf and
Woodward Skatepark.

 

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