Julie Roberts HeadshotGRAPEVINE, TEXAS (January 25, 2021) – The Grapevine Convention & Visitors Bureau (CVB) is pleased to announce Julie Roberts, veteran communications, guest experience and brand standards specialist, is the new Director of Communications & Brand Relations. A North Carolina native, Roberts began her new role with the CVB on January 18, 2021. She will oversee communications, public relations, social media and brand standards.

Paul W. McCallum, Executive Director of the Grapevine Convention & Visitors Bureau said, “I am delighted to welcome Ms. Roberts to our team of professionals. With 20 plus years of communications and training experience in the hospitality and professional sports industry, combined with her proven ability of enhancing communications programs, developing partnerships and creating brand initiatives, her impressive background will benefit us. I believe she is the ideal leader to help build on our past success and deliver an exciting future for the CVB.”

For more than 23 years, Roberts has delivered first-class service to the following organizations: NFL, NASCAR, Grand Ole Opry, Ryman Auditorium, Gaylord Resorts & Convention Centers (Opryland, Texan, Palms and National), Biltmore Estate, Communities In Schools, United Way, Miss America and Miss USA. She has effectively sharpened her skills in creative writing, public speaking, facilitating training classes, creating company brand standards, coordinating special events and projects and building lasting relationships with leaders in the community. Roberts is a graduate of the University of North Carolina-Chapel Hill with a Bachelor of Arts in Communication Studies. She holds a concentration in Organizational Development and Human Relations. In 2010, she became a certified etiquette instructor through The American School of Protocol.

“I am thrilled to now call Grapevine home and join forces with a very talented team representing the CVB. I plan on enjoying the rich history, culture and exciting activities this charming city is so well known for. I look forward to promoting the city of Grapevine with passion and excellence,” shared Roberts.

Historic Grapevine, Texas, centrally located between Dallas and Fort Worth, is the premiere go-to destination when planning a meeting or vacation in North Texas! Step back in time on Historic Downtown Main Street with a collection of charming boutiques, restaurants, and art galleries. Enjoy fantastic hotels and resorts, great attractions for the entire family, a wide variety of outdoor recreational activities, exquisite winery tasting rooms, internationally renowned festivals and events, world-class shopping, delectable dining at more than 200 bistros and cafes and much more. For more information, visit GrapevineTexasUSA.com.